Why Email and Text Messaging are Critical to Building Your Client Base…..

Online browsing and online activities in general have changed dramatically in the last two years.  Social Networking sites like Facebook, Twitter, Linked In and Foursquare have grown by leaps and bounds as people are logging on in droves.  Face Book is now equal to the third largest country in population if it were indeed a county.   Making sure you get in front of these incredibly sizeable audiences is not a bad idea at all.  However, email marketing and text message marketing are not to be ignored.

Did you know that almost 95% of all text messages get opened?  That is an incredible number.  Just imagine that you sent out 1,000 pieces of mail directly to your Customer’s houses.  Do you think 950 of them would open your letter?  I can tell you with experience to back it up that no, 950 people will not open your letters.  As a matter of fact, most direct marketers would be happy with a 3% response rate.  That would only be 30 people in our example.  Imagine now that you send 1.000 text messages out to your clients with a compelling message and maybe a coupon.  On average, 950 people will open that text.  That is incredible isn’t it?

Although email has been abused and overused over the years by marketers, emails still have a 30% open rate on average.  If you send out 1,000 emails to your customers, around 300 or more would open the email.   Still better than snail mail right?

Make sure to utilize both text message marketing and email marketing in your business.  Your business bank account will thank you.

Who Else Uses Video Marketing?

Many small business Owners are finding video marketing  to be an incredible source for attracting  more Customers to their businesses.  It’s no longer the large company only club.  Creating a presence online is mandatory in today’s marketplace especially if you want an edge over your competition.

Banner ads and pop up ads are loosing their popularity with Business Owners.  This is due to the fact that video marketing allows a personal connection with Customers that pop up ads and banner ads just do not have.  Not to mention that pop up ads can be annoying to people.

Customers love videos.  As a matter of fact, so does Google.  YouTube is owned by Google and YouTube is the largest video site on the planet.   Therefore, using video marketing can have a positive effect on your marketing.

Videos can help the Business Owner build trust with his Customers.  When the Customer trusts and likes the Business Owner, they will be much more likely to purchase from the Business Owner.  Maybe you should be the next Person to try video marketing.  You might just find that your Customers will like you, trust you and are ready to buy from you!

Your Customers Are Looking For You Online……Are You There?

Many business Owners still cling to certain “Yellow” books to place an ad in with hopes of driving Customers to their local businesses.  However, many if not most of their Customers are no longer using these “yellow” books.  Smart phones are the new rage!  Many of your Customers would rather look up a local business by using their new smart phone.  Most smart phones are hand-held computers capable of giving your Customers quick information on your business such as your address, phone number, coupons, and directions on how to get to your store.

The unfortunate part of this technology is that many business owners still do not realize the importance of Google, Yahoo and Bing local pages.  These pages are the new “yellow” books.  Your Customers will look for your business on these local pages.  For example,  If I were looking for pizza in the town I live in, I would not get a physical book to look up a pizza place.  I would just get on my computer, (maybe even my cellphone) look up “pizza” in Google, Yahoo or Bing and pick a pizza place out of the results.  Would I find your Company listed in Google, Yahoo or Bing if I did a search for the product or service you offer in your area?  This is where your Customers go.  You need to be there!  Your presence is now mandatory because that is where your Customers are!

Many business Owners do not understand how to get in front of their Customers on the internet.  That is our job.  We can show you how to effectively position your company to meet your Customers as they are searching for you.  Don’t miss out on attracting Customers to your business because you do not understand technology.  Make sure to be where your Customers are.